Marketing & Brand Manager / Lead

Reporting into Head of Marketing at Mox, we’re looking for Marketing & Brand Manager (Lead, depending on experience), someone ambitious and driven to lead and build a world-class marketing team at Mox, a new virtual bank in Hong Kong backed by Standard Chartered in partnership with PCCW, HKT and Trip.com. We’re redefining banking. Making it better, the way it should be.

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Responsibilities
  • Develop marketing strategies and execute winning campaigns across multiple marketing channels that would win the heart of our customers and help us achieve our business objectives
  • Help our product team to launch and communicate their new feature to every customer in the right way, driving sustained adoption over time, collaborating with performance marketing, PR, Product, and other teams needed to achieve your goals
  • Drive the planning and implementation of our content calendar to deliver timely and relevant branded content across our app and other owned channels
  • Formulate direct communications that will shape behaviour and nurture customer value in collaboration with Data, Marketing Automation, and Performance Marketing teams
  • Ensure that all customer touch points, whether marketing or functional, are consistent to our Tone of Voice and adheres to our brand guidelines, and take initiative to evolve the brand guidelines as appropriate
  • You can be hands-on, help draft messages and write content for customer communications when needed, as Mox aspires to be a culturally relevant financial brand and also ensure customers are always in the loop if something goes wrong
  • Collaborate with cross functional teams to ensure we are compliant and aligned
  • Nurturing your team along the way to achieve their specific goals by ensuring they have the necessary resources, capabilities, and development opportunities
Requirements
  • At least 10 years of consumer marketing experience in Hong Kong with both planning and execution responsibilities, ideally including experience from banking, financials, or fintech sectors
  • Proven track record in producing effective marketing campaigns across digital and traditional mediums
  • Able to demonstrate knowledge in marketing technology, and how data and experimentation is embraced to run marketing in an ‘always-on’ manner
  • Shows flexibility, the ability to meet deadlines, ability to work under a fast-paced environment, changing direction when needed
  • Strong cross-functional communicator and collaborator, with excellent stakeholder management and negotiation skills
  • Marketing KPIs and performance measurement are second nature, you are able to take strategic decisions based on data insights