Reporting into the Head of Unsecured Lending, you will be responsible for implementing the cards portfolio strategy, product profitability, planning and developing the Personal Loan & Professional Loan products.
Responsible for revenue management for the credit card portfolio through management of cardholder outstandings.
Conceive and implement programs to increase cardholder outstandings in a manner which increases Risk adjusted Returns through:
Management of the Credit Line of all cardholders by conceptualising proactive and with dox Credit line increases.
To constantly scan the existing portfolio to offer Credit line increase in a manner which builds outstanding.
Conceptualize and implement programs, which increases the proportion of responsible revolvers in the cards portfolio.
Increase cash usage in a manner, which does not increase loss rate.
New accounts profitability management through sales of a range of balance building and fee based products.
Conceptualize and launch APR offers to maximize revenue opportunities.
Risk based pricing.
Implement Balance Transfer programs for new and existing customers and builds defenses against BT from the portfolio.
Manage all the above activities through end to end digital processes. Position is also responsible for managing the MIS and activities for the above programs.
Segmentation and ongoing analysis of existing customer base to recommend “cluster” based strategies in line with business objectives.
Work with analytics to develop Portfolio profitability modeling along key financial drivers.
To constantly track competition activity to keep abreast of new products / programs and understand their application / use in the context of Mox Credit program.
Increase fee income from the cardbase. Work with the insurance provider to tailor make and launch insurance products for the cardbase.
Thorough in depth analysis and understanding of the portfolio, card usage habits, credit card spend categories - conceive and implement segmented spends and usage programs to increase per account spends.
Identify opportunities for card usage in new categories and build programs to achieve that.
Increase card usage through value added offers / alliances with key partners including instalment lending.
Ensure that through regular program and promotions, the customer sees value on his Mox Credit and the relationship is continuously strengthened.
Reduce cardholder inactivity through well-targeted usage and spends program. Activate and increase outstanding on dormant and low spend accounts
Launch events/promotions, which add value to the card offering and build Mox brand, increase cardholder involvement and usage.
Focus on Profitability to achieve the Interest Income and Non Fund Income budgets.
Identify opportunities and contribute to the development of new products and services.
Manage and Maintain the development of strong and differentiated and best in class product offerings
Manage the development and implementation of strategies to cover: Customers /Processes / Competition.
Develop strategies for revenue generation through cross sale route.
Derive insights to competitor strategies and take proactive steps.
Continuously upgrade and innovate products to be perceived as “value add” bank to customers and the market.
Product positioning including advertising and promotions in conjunction with marketing services.
Solid experience in the unsecured business (Other functional experience Credit / Sales preferred).
Track record of successful implementation of product variants and innovative customer offerings.
Demonstrated ability in business planning relating to sales, distribution, credit and service.
Strong communication and negotiation skills with the ability to influence outcomes.
Ability to manage and implement change initiatives by taking ownership and working with all stakeholders.
Strong inter-personal skills and leadership ability, which encourages and promotes enthusiasm and team spirit.